Big Pimpin'
“I always say, if you’re going to whore yourself out, or jump in the pool, jump in the deep end. If you’re going to sell yourself out, go all the way—don’t sell yourself to Chipotle, go to McDonald’s … Rick Bayless did that ad for Burger King and got so much flack for it, but he gave all the proceeds to his farming initiative.”
-Carrie Nahabedian, Chef/Co-Owner Naha (http://www.naha-chicago.com/), Chicago, IL.